Experienced brand leader, with 30 years in marketing and communications management. Proven track record of managing consumer insights, brand strategy and creative expression, as well as integrated marketing strategy and campaign management for major global brands in consumer and business markets.
- Brand and marketing strategy consultant for over a decade, working with brands such as Sonos, Quiksilver, CBS and Microsoft.
- Product story development for the Sonos PLAY:1, PLAY:5, PLAYBAR and PLAYBASE.
- Director of Customer & Brand Insights at REI, infusing customer insights into corporate strategy and measuring brand equity.
- Director of Global Brand Marketing for Xbox, driving strategy and creative for the Xbox 360 brand.
- Advertising and Brand Lead for Microsoft Office over a 6 year period of sustained high growth.